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<table cellspacing="2" cellpadding="5" width="85%" border="0"><tbody><tr><td align="center"><font face="verdana" size="3"><b>SRAM Media Camp 2006 - Moab, UT</b></font><br/><font face="verdana" size="2">by <a href="mailto:forrest@mtbr.com">Forrest Arakawa</a></font>
<hr width="75%" noshade="true" size="2"/><img alt="SRAM Media Camp June 2006 - Moab, UT" src="http://www.mtbr.com/spotlight/srammediacamp06/images/kirtjefftylor.jpg" border="0"/></td></tr></tbody></table><table cellspacing="2" cellpadding="5" width="85%" border="0"><tbody><tr><td align="left" colspan="6"><blockquote><font face="arial" size="2"><p>Camps: some offer lessons in socialization and bonding, others offer streamlined activities that focus on making you better at your chosen passion or vocation. Many camps help you attain a goal, such as climbing a mountain or losing those extra, unwanted pounds you put on over the winter. Then there are those coveted camps that are aimed at dispensing important mountain bike product information to the public at large. This is achieved by inviting a group of editors to one of the sports most coveted riding areas. Then showering them with lavish gifts and rewards in the form amazing rides and great comradery. <br/><br/><img src="http://www.mtbr.com/spotlight/srammediacamp06/images/camp1.jpg" align="right" border="0" alt=""/>
</p><p>I was lucky enough to attend one of these camps last weekend in Moab Utah. It was 2006 SRAM media launch in Moab, Utah. The camp was attended by a motley crew: Scott Hart, Greg Herbold, Kirt Vorheis, Tyler Morland, Geoff Gulevech, Ryan Cleek, Matt, and James Wang to name just a few. The focus of the camp is to educate attending editors and athletes about the new 2007 SRAM, Rockshox, Truvativ and Avid product lines. Activities ranging from epic XC rides, DH shuttles, to midnight four wheeling and long-winded storytelling took place at the camp! </p><p>To achieve great knowledge of the inner workings of each new offering, the product managers had daily group meetings with us that consisted of slideshows and test rides, along with a Q & A session. Each session was very comprehensive, to say the least. All the brands had a few totally new offerings for 07 so it was up to us (the editors) to heed what the product managers were saying about the product and put the product to the test on the trail. </p><p>On the first day were ordered to get up at the crack of dawn so that we could prepare ourselves for the long day ahead. After a hearty breakfast and a quick dip in the pool we headed out to the SRAM trailer to set up our bikes!! </p><p></p><div align="center"><img src="http://www.mtbr.com/spotlight/srammediacamp06/images/sramcamptrailer.jpg" align="center" border="0" alt=""/></div><p>The riding was killer, not only did we get to sample some of the worlds finest Mountain Biking but we also got to try out the new Lyric Fork . After the morning ride was over we reconvened back at the hotel for some swimming, lunch and beverages. Once again we were shuffled into the lobby for a presentation on the Lyric and Totem Forks. </p><p></p><div align="center"><img src="http://www.mtbr.com/spotlight/srammediacamp06/images/presentation1.jpg" align="center" border="0" alt=""/></div><p>Before getting into the presentation about the Lyric and Totem, you will need to know that there are two major changes to Rockshox top of the line forks. The new forks are going to offer the following: </p><p><b>Mission Control Damping</b> High end RockShox forks now have super-adjustable Mission Control damping. This new system allows you to control high and low speed compression, it has a floodgate that allows you to have an adjustable platform for more efficient pedaling, as well as a rebound adjuster for the all-new damper. There is a new compression assembly with adjustable high and low speed rebound to the circuit. Low speed controls body roll and brake dive, whereas high speed controls square edge and big jumps. An adjustable floodgate helps make a fork that is well-suited for all riding conditions. With the |
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